Nov. 22, 2021

Greg McKeown | How to Make it Effortless to do What Matters Most

Greg McKeown | How to Make it Effortless to do What Matters Most

The path to success doesn't have to be as hard as we make it. In our pursuit of over-achieving, we tend to overwhelm ourselves until we burn out. According to Greg McKeown, this desperate pursuit of success gives us even less results and he's...


The path to success doesn't have to be as hard as we make it. In our pursuit of over-achieving, we tend to overwhelm ourselves until we burn out. According to Greg McKeown, this desperate pursuit of success gives us even less results and he's here to teach us how to succeed without burning out.

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Greg McKeown Profile Photo

Greg McKeown

Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t.

The definitive treatment of this issue is addressed in McKeown’s New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success.

McKeown is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.