Michael F. Schein

MICHAEL F. SCHEIN is a writer, speaker, business owner, and hype artist.

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).

Feb. 3, 2021

Michael F. Schein | How to Get Everything You Want Without Having to …

Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how th…

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