MICHAEL F. SCHEIN is a writer, speaker, business owner, and hype artist.
He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).
Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want. Visit Michael's website | https://michaelfschein.com ...