Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.
Tamsen Webster wants to help you build the most compelling and persuasive arguments for you ideas by finding your Red Thread. Turn your big idea into change by rebuilding it, piece by piece, until you and those you serve see …
I believe there is a universal filter, and a universal story that we’re all seeking to understand. And I call it the red thread. It’s a phrase borrowed from Scandinavian countries where they used to say “What is the thing …