Lisa Cron joins us to talk about the compelling power of story and how you can use it as a means of persuasion, engagement and self-transformation. Learn about the neuroscience behind storytelling, as well as how you can use that information to your ad...
Lisa Cron joins us to talk about the compelling power of story and how you can use it as a means of persuasion, engagement and self-transformation. Learn about the neuroscience behind storytelling, as well as how you can use that information to your advantage in business and in life.
Find out more about Lisa Cron, get in touch or listen to her TED talk | http://wiredforstory.com
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Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere) both published by Ten Speed Press.