Aug. 7, 2020

Listener Favorites: Simon Sinek | Finding Your Why

Listener Favorites: Simon Sinek | Finding Your Why

Simon Sinek is the instigator of an idea that has fundamentally changed the way we do business, live life, and create art. The notion that people don’t buy what you do, they buy why you do is at the core of the success of some of the most successful or...


Simon Sinek is the instigator of an idea that has fundamentally changed the way we do business, live life, and create art. The notion that people don’t buy what you do, they buy why you do is at the core of the success of some of the most successful organizations in the world.

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why” described by TED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”

 

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Simon Sinek

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.