Belief is what drives people’s decisions. This has to do with people’s desires. Their desires drive their beliefs and their beliefs drive their actions, period. It’s as simple as that and it’s as complex as that that because people are unaware of this....
Belief is what drives people’s decisions. This has to do with people’s desires. Their desires drive their beliefs and their beliefs drive their actions, period. It’s as simple as that and it’s as complex as that that because people are unaware of this. We are being pushed and pulled by our environment. We’re just trying to make it through the day: have a decent day, have nothing go wrong, and at the end of the day flip on Netflix. That’s what’s going on in the marketplace. When you get somebody to adopt what you do, you’re getting somebody to switch one belief for another belief and then going back on autopilot. – Tom Asacker
Tom Asacker is the author of The Business of Belief and sought after speaker who has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.
Discover a Proven Process for How Jerry Seinfeld, Elizabeth Gilbert, Lin Manuel Miranda and Iconic Creators Throughout History Come up With Ideas and Turn them into Reality
Eliminate Distractions, Focus on What Matters, and Thrive in the New Economy
See acast.com/privacy for privacy and opt-out information.
The Unmistakable Collective is a monthly membership for writers, bloggers, podcasters, and content creators. It's your one-stop shop for creativity. You'll have access to workshops, AMA's, and accountability from other like-minded peers to help you accomplish any creative goals! It doesn't matter what type or style - we've got something in store, whether it be blogging as a hobbyist, starting up a business with no experience under YOUR belt (or skin), or launching a podcast.
Tom Asacker is often described as a creative force, albeit a wayward one. He is an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change.