Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist
How can you “fall in love” with your work? Sally Hogshead knows how, and she’s spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when some...
How can you “fall in love” with your work? Sally Hogshead knows how, and she’s spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when someone is falling in love. That’s the kind of work you should be pursuing, and Sally discusses that and more in this episode!
Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it’s how the world sees you.
See acast.com/privacy for privacy and opt-out information.
Maximize Your Output With Mem
The knowledge generation course for coaches, consultants, content creators, and small business owners who want to access and use their knowledge to create content, build a body of work, and grow their business. Enrollment for October Cohort is Now Open.
Sally Hogshead
Growing up with the last name Hogshead would give anyone a quirky point of view.
After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.
At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.
New to the Show?
Feeling a bit overwhelmed by our extensive back catalog? Don't worry, we've got you covered! With over 1000 episodes to choose from, it can be challenging to find the perfect starting point. That's precisely why we've curated a selection of featured episodes that have left a lasting impression on our listeners. These standout moments from the past few years will captivate you and leave you craving more, long after you've finished listening.
