Adii Pienaar: Why Your Business Should Profit Your Whole Life

Adii Pienaar built and sold WooThemes and Conversio, then nearly lost his marriage and his health chasing the next milestone. He talks about life profitability - treating your business as one line item in a wider life portfolio rather than the thing everything else gets sacrificed for - and why the measurement habits that work for revenue quietly wreck the parts of life that cannot be quantified. Also covers growing up white in post-apartheid South Africa, compounded privilege, and why risk aversion made him a better founder.

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