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Nov. 12, 2026

Allen Brouwer: What It Takes to Stop Drifting Through Your Life

Allen Brouwer: What It Takes to Stop Drifting Through Your Life
Allen Brouwer: What It Takes to Stop Drifting Through Your Life
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Allen Brouwer: What It Takes to Stop Drifting Through Your Life

Allen Brouwer co-founded Best Self Co, the company behind the Self Journal, after his mother died at 48 and jolted him out of a directionless early twenties and into four months living in the hills of Peru. He talks about what his father's alcoholism taught him about work ethic by negative example, why getting fired at 24 turned out to be the best thing that happened to him, and the goal-setting framework he and his business partner built for themselves in a blank Moleskine before it became a product. He also explains why he pushes people toward three-month goals instead of year-long ones, and what he learned about growth and partnerships from Daymond John.


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