Allie Lefevere: Standing Out Isn't a Matter of Taste, It's Survival

Allie Lefevere co-founded Obedient, a branding agency built on the idea that humor sells better than fear. She walks through the science behind it - fear, grief and laughter all release adrenaline, but only laughter makes people loyal to you instead of to their own pain - and why most brands water themselves down into a sea of sameness. She also talks openly about the eating disorder she hid for six years and how learning self-worth became the decision everything else in her life rested on.

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