Sheena Iyengar upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
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