Greg Hartl: When You Have to Explain Yourself, You are Misbranded

Srini and co-host Greg Hartl walk through why Blogcast fm became The Unmistakable Creative: the show had outgrown the word blog, and the wrong name was costing them listeners, guests, and sponsors. Greg explains branding as the parking space you occupy in someone mind, why knowing your essence makes hard decisions easy, and why he thinks solo founders fail without a team. They also answer listener questions on what counts as a creative and what was hardest about the rebrand.

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