The Brand Scientist
Chloé Nwangwu is the Brand Scientist, and the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider the old Thanos snap treatment.
That means disappear from this plane of existence, for the non-nerds.
NobiWorks is in the business of equipping underrecognized brands with brand choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.
Most recently, she advised the first refugee delegation to the UN