How The World Sees You at Your Best with Sally Hogshead

Sally Hoghsead discovered her fascination with brands at the start of her career. In this episode, we take a look at discovering how the world sees you at your best, and how to apply it to every aspect of your life.

• Finding work that truly speaks to you
• The perfect words that describe a brand or product
• Why certain people and brands fascinate and others don’t
• How wellspring and quicksand tasks impact your work
• Becoming a high performer in the areas which you are suited to achieve
• Why you’re adding value or taking up space when you’re communicating
• Building your career around the areas that you’re already doing right in
• The things that cause people to fall in love with you
• Surrounding yourself with the people that optimize your performance
• What happens when the brain is in a state of fascination
• An interesting look at coming up with the words that describe us
• The 3 things that all great brands do
• Why difference is better than strength
• Learning to operate in your zone of genius
• Why people notice or care about an idea
• How you’re most likely to make a difference in the world
• Finding the patterns that captivate the world

Sally Hogshead is a Hall of Fame speaker, best-selling author, and leading expert on branding and fascination. She helps others navigate a world full of short attention spans, to make their mark, come out on top of competitive professional environments.

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