I think what we have to do is begin with the strength of our message. We go to our content and decide what it is that is really the strongest feature of what we have...
I think what we have to do is begin with the strength of our message. We go to our content and decide what it is that is really the strongest feature of what we have to have offer. What’s the strength of what we have to offer? Is it reliability? Is it price? Is it comfort? Is it stability? Is it durability? What is it? Then, we go the moment before deliver that message and bring people’s attention to that concept whatever it is. That will make them receptive to the strength of our message – Robert Cialdini
Robert Cialdini is the author of Presuasion: A Revolutionary Way to Influence and Persuade
See acast.com/privacy for privacy and opt-out information.
The knowledge generation course for coaches, consultants, content creators, and small business owners who want to access and use their knowledge to create content, build a body of work, and grow their business. Enrollment for October Cohort is Now Open.
Feeling lost? You're not alone! There are over 1000 episodes in our back catalog, so it can be hard to know where you should start. That's why we've put together this list of some favorite moments from the past few years - these ones really stood out among all others and made listeners want more when they were done listening.