In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art...
In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising.
HIGHLIGHTS
Resources
The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling
Quotes
I think that creativity is a pathological aversion to the status quo
Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.
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