Unmistakable: Why Only is Better Than Best With Srini Rao
“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to...
“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling”
-Srinivas Rao
Srinivas Rao is the host and founder of The Unmistakable Creative. He’s also the author of Unmistakable: Why Only is Better Than Best.
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Unmistakable Collective
The Unmistakable Collective is a monthly membership for writers, bloggers, podcasters, and content creators. It's your one-stop shop for creativity. You'll have access to workshops, AMA's, and accountability from other like-minded peers to help you accomplish any creative goals! It doesn't matter what type or style - we've got something in store, whether it be blogging as a hobbyist, starting up a business with no experience under YOUR belt (or skin), or launching a podcast.
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New to the Show?
Feeling lost? You're not alone! There are over 1000 episodes in our back catalog, so it can be hard to know where you should start. That's why we've put together this list of some favorite moments from the past few years - these ones really stood out among all others and made listeners want more when they were done listening.
