“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to...
“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling”
-Srinivas Rao
Srinivas Rao is the host and founder of The Unmistakable Creative. He’s also the author of Unmistakable: Why Only is Better Than Best.
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Feeling a bit overwhelmed by our extensive back catalog? Don't worry, we've got you covered! With over 1000 episodes to choose from, it can be challenging to find the perfect starting point. That's precisely why we've curated a selection of featured episodes that have left a lasting impression on our listeners. These standout moments from the past few years will captivate you and leave you craving more, long after you've finished listening.